Substack, the popular newsletter platform, is expanding its capabilities, allowing users to publish posts directly from its web and mobile applications, the company disclosed on Thursday. This update transforms Substack into a platform that more closely resembles a social network. Currently, mobile users can publish only through the Substack iOS app, with Android support expected to be introduced shortly.
In a move that could benefit small business owners and solopreneurs, Substack now enables users to attract both paid and free subscribers directly from their profiles, bypassing the need to establish a formal publication. However, for those seeking enhanced functionality—such as a dedicated website, multiple administrators, and segmented sections—creating a publication remains an option. For existing users, Substack offers the convenience of importing subscribers should they decide to start a publication.
Privacy settings remain static, as users cannot make their Substack profiles private. Those wishing to target a select audience must link to a private publication from their profile.
The platform’s commitment to enhancing user experience on mobile devices continues. Following last month’s update that enabled the publishing of full posts via the mobile app, Substack is now testing additional features including live video and in-app payments.
Reflecting on its strategic enhancements over the past year, Substack has positioned itself as a competitor to X (formerly Twitter), particularly after launching its “Notes” feature, which facilitates the publication of brief posts. This array of features could significantly streamline content management for entrepreneurs and independent creators, providing them with a robust tool to grow their digital presence.
