ShareThis, now a part of Predactiv, has launched its latest product, ShareThis Contextual. This new solution aims to refine how ads are matched to web page content, enhancing relevance without relying on traditional cookies.
ShareThis Contextual uses advanced AI technologies to dissect the content of web pages to ensure that ads are displayed in the most appropriate contexts. This technology combines the processing power of large language models with deep consumer behavior insights to extract valuable information from keywords, topics, and the general ambiance of the content. The end result is a smarter system for URL classification and contextual targeting, which ShareThis believes will lead to more effective ad placements.
Dana C. Hayes Jr., CEO of Predactiv, highlighted the benefits of the new system. “We are proud to introduce this complementary contextual targeting solution, which enhances user experience and offers advertisers more options without collecting detailed user profiles,” he stated. According to Hayes, this method circumvents traditional cookie-based tracking limitations, fostering higher engagement and improved return on investment through more precise and ethical targeting strategies.
For advertisers looking for an even more tailored approach, ShareThis has also introduced ShareThis Contextual PRO. This advanced feature utilizes the company’s robust proprietary behavioral data to further refine targeting, connecting ads with the most responsive audiences without the need for external data sharing.
The integration of ShareThis Contextual with existing behavioral targeting methods offers a robust solution for advertisers. By combining insights into user preferences with real-time content analysis, ShareThis promises a dual approach that aligns ads with both user interests and the content they are currently viewing.
This initiative is particularly relevant for small business owners and solopreneurs who are navigating the shift away from third-party cookies. With or without these cookies, ShareThis aims to lead the shift toward more privacy-conscious advertising strategies. By leveraging AI and proprietary data, the company offers differentiated solutions that meet the needs of advertisers aiming to engage their audiences in the most relevant and ethical ways.
About Predactiv: Predactiv is a data technology firm that integrates proprietary data with diverse data sources. It leverages AI, processing, and engineering expertise to deliver advanced insights that can be activated across various digital platforms. Predactiv prides itself on offering a privacy-centric, global dataset that is predictive of consumer behaviors, both online and offline.
ShareThis Contextual and ShareThis Contextual Pro are setting new standards in advertising, promising enhanced engagement and effectiveness in a privacy-compliant manner.
