The Pulse of the World in 10 Minutes

Join the Ken dot Live...

Get my daily email on the state of the little guy
(that’s us!) and how we can stick it to the big guy (them!)…

Mediavine Integrates with Flodesk to Enhance Email Management for Publishers

Mediavine, a leading exclusive full-service ad management firm in the U.S., has announced a significant integration with Flodesk, a platform designed to enhance business growth for entrepreneurs. This collaboration is set to enhance Mediavine’s Grow product by incorporating Flodesk as a preferred email service provider, facilitating a seamless operational experience for users.

The integration promises to simplify the process of segmenting new subscribers from Grow features directly into Flodesk. This eliminates the previous necessity for publishers to manually transfer CSV files, streamlining their workflow and saving valuable time. The Grow product has been upgraded to automatically convert newsletter links into Email Connect links within the Flodesk interface. This allows publishers to more effectively gather and manage subscriber lists, enhancing their value to advertisers and promoting business expansion.

“This integration is a testament to our commitment to provide publishers with accessible tools to unlock ongoing business opportunities,” stated Eric Hochberger, CEO of Mediavine. He emphasized the alignment of this integration with the needs and preferences of publishers, particularly noting Flodesk’s popularity among their partners.

Martha Bitar, CEO of Flodesk, also commented on the collaboration: “Flodesk is committed to empowering publishers to build sustainable businesses and brands on their own terms. We are proud to integrate with Mediavine’s Grow product to enable our members to boost their revenue and foster stronger audience connections.”

This strategic partnership marks a pivotal development for small business owners and solopreneurs who rely on streamlined, efficient tools to manage their advertising and email marketing efforts effectively. By aligning with Flodesk, Mediavine is ensuring that independent content creators have access to top-tier technology that is tailored to their unique business needs.

We typically get the short end of the stick…from big business, from crappy employers and from crappy governments. So what I’ve (and my esteemed and impeccably dressed cohorts) decided to do is call them out on it…and also give you solutions to start tilting the playing field in your favor.