Over seventeen years ago, LivePURE was founded by Mr. Dae Geun Jung, a former independent distributor who saw the need for a more equitable approach in the multi-level marketing (MLM) industry. With a vision deeply rooted in distributor welfare, Mr. Jung set out to create a company that would prioritize the success and well-being of its distributors. LivePURE was thus born, committed to fostering an environment of success and holistic health for its community. Mr. Jung expressed, “Our vision is to lead the global wellness industry alongside our brand partners. Whether you’re embracing a healthier lifestyle, starting a flexible business, or both, we’re here to support your journey to success and holistic health.”
Today, as some companies retreat from MLM practices, LivePURE stands firm in its original commitment. The President of LivePURE, Rick Redford, reinforces this sentiment: “We embrace the MLM channel wholeheartedly. It embodies the American Dream, offering opportunity regardless of background. Discontinuing MLM operations impacts millions of families globally, which we find deeply troubling. LivePURE is committed to the long-term prosperity of this vital industry.”
In light of shifting consumer dynamics, such as the increased influence of Affiliates and Influencers, LivePURE introduced the Customer Retention Bonus (CRB) in 2019. This innovative component of their compensation plan allows Brand Partners to earn up to 50% on customer purchases, effectively balancing customer acquisition with team building. This strategy has not only bolstered customer loyalty but has also made the company attractive to a growing number of Affiliates and Influencers.
As MLM continues to evolve, LivePURE views the future with optimism, focusing on building a sustainable community for customers, Brand Partners, and Influencers alike. This focus could serve as a model for small business owners and solopreneurs interested in developing resilient, customer-centric business strategies in the modern economy.
