Level Agency, a performance marketing firm based in Pittsburgh and backed by private equity firm Dubin Clark, has recently acquired WebMechanix, a digital marketing agency renowned for its specialization in B2B, SaaS, and financial services. This acquisition marks a significant step for Level Agency, enhancing its capabilities in digital direct marketing and solidifying its influence in rapidly growing sectors.
With this strategic move, Level Agency now oversees an impressive digital media spend of over $250M annually and boasts a workforce of approximately 190 dedicated professionals. The merger aims to bolster the agency’s offerings in key areas such as education, B2B technology, professional services, and financial services.
“We are ecstatic about the opportunities this partnership will bring to our clients and team,” noted Patrick Patterson, CEO of Level Agency. The merger is designed to maintain the distinct identities and operational autonomy of both firms, ensuring continuity for existing clients and partners while providing enhanced marketing solutions through increased resources.
Chris Mechanic and Arsham Mirshah, CEOs and co-founders of WebMechanix, expressed their enthusiasm for the merger: “This is a transformative moment for both our agencies. Together, we will set a new standard in digital marketing, driving innovation and delivering exceptional results that help our clients grow and succeed.
Patterson will continue to lead the newly expanded company. Mechanic and Mirshah will take on pivotal roles within the Level management team to facilitate a smooth integration and ongoing service excellence.
This acquisition not only strengthens Level Agency’s market position but also sets the stage for future expansion into new markets and services. For small business owners and solopreneurs, this development suggests a bolstering of resources and expertise available, particularly in leveraging digital marketing to scale operations effectively.
About Level Agency: Level Agency stands as a premier performance marketing firm that blends traditional and digital marketing strategies to deliver robust solutions to its clientele. Following the merger with WebMechanix, the agency now manages a significant portfolio with a combined digital media spend exceeding $250M, positioning it among the nation’s largest independent digital direct marketing agencies.
