The Politics of Business and Culture

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Grant Cardone Critiques the $400,000 Income Level, Calls It ‘Embarrassing’

Youtuber Grant Cardone, a motivational speaker and real estate mogul, has recently made headlines with his provocative views on income expectations. In a recent YouTube video, Cardone made the controversial assertion that earning $400,000 annually is “embarrassing,” stating, “If I made $400 grand a year, I would be embarrassed with myself as a husband, a father, basically as a human being. $400 grand. How do you make sense of $35,000 a month? You guys haven’t done the math. You cannot live on $400 grand a year.”

This remark starkly contrasts the financial reality for the vast majority of Americans. Data from SmartAsset shows that in several states, a $400,000 income nearly places one in the top 1% of earners. Comparatively, the median weekly earnings for full-time workers in the United States in the fourth quarter of 2023 amounted to roughly $4,580 per month, significantly lower than the $35,000 that Cardone scoffs at.

Further amplifying his philosophy in another video, Cardone claims, “One million dollars is no money,” explaining that spreading a million dollars over 30 years yields about $33,000 annually, which he believes is insufficient for a comfortable lifestyle. He also critiqued the financial advice from millionaires, suggesting their insights might be limited: “Don’t seek advice on the view from someone halfway up the tree; they can only tell you what they think the view will be.”

Cardone’s comments could be perceived as particularly tone-deaf, especially to small business owners and solopreneurs who often face significant challenges in scaling their income. His blunt dismissal of what many would consider a substantial income highlights a disconnect with the financial realities that everyday entrepreneurs face.

Promoting real estate investment as a primary strategy, Cardone advocates for generating wealth through multiple income streams, emphasizing the value of passive income from apartment buildings. His investment firm, Cardone Capital, reportedly distributed $60 million in passive income to its partners last year, suggesting his methods have merit for those who can invest heavily.

Cardone’s approach and comments underscore a broader discussion about wealth accumulation and financial security. While his strategies may resonate with some, they also reflect a viewpoint that is far removed from the fiscal experiences of many Americans, particularly those who manage small businesses and entrepreneurial ventures. Consulting with a financial advisor remains a prudent step for anyone looking to navigate these complex financial waters.

We typically get the short end of the stick…from big business, from crappy employers and from crappy governments. So what I’ve (and my esteemed and impeccably dressed cohorts) decided to do is call them out on it…and also give you solutions to start tilting the playing field in your favor.