Captiv8, the leading influencer marketing platform for enterprise brands, has expanded its Brand Safety suite with the introduction of a new “Media Safety” feature. This addition aims to provide unparalleled protection in influencer campaigns, ensuring they align securely with brand values.
Media Safety extends Captiv8’s monitoring capabilities beyond social media, covering over 300 million media and third-party publications. This expansion is crucial for brands looking to maintain a positive image in the fast-evolving digital arena. The feature enables businesses, including small enterprises and solopreneurs, to identify and address potential risks in influencer marketing effectively.
Core Features Highlighted:
Content Safety: Utilizing advanced algorithms, this feature scrutinizes social media for unsafe keywords in captions and comments, alerting brands to potentially harmful content across various categories like hate speech and profanity.
Media Safety: This feature enhances the existing Content Safety by monitoring third-party publications for risky references associated with creators, covering extensive areas such as adult content and military conflict. This broad surveillance assists brands in maintaining their reputation across all media channels.
Brand Safety Score: Captiv8 simplifies risk assessment by assigning a safety score to influencers, indicating the potential risk level. This scoring system aids smaller businesses in making prudent decisions regarding their influencer collaborations.
Krishna Subramanian, CEO of Captiv8, emphasized the platform’s leadership in brand protection, stating, “As the first platform to offer such comprehensive media safety measures, Captiv8 continues to lead the industry in innovative brand protection solutions, utilizing gen AI to identify risky topics connected to creators across any language or country.”
Theja Suresh, Chief Product Officer at Captiv8, added, “The Media Safety feature seamlessly integrates with your existing creator vetting process, offering an extra layer of diligence for conscious brands aiming to mitigate risk.” This feature introduces new data points on each creator profile, allowing brands, especially smaller ones, to scale their marketing efforts confidently.
This development represents a significant advancement in digital marketing tools, specifically tailored to enhance brand safety in the dynamic online environment.
