California Implements Tax Changes Impacting Small Businesses and Solopreneurs
In a significant legislative update, California has passed a new law that directly affects the financial landscape for small business owners and solopreneurs within the state. Starting January 1, 2024, net operating loss (NOL) deductions will be suspended for taxpayers recording over $1 million in net income. This suspension, slated to last until January 1, […]
Snapchat Revives Bitstrips with New 3D Bitmoji Stories in Nostalgic Update
Snapchat is diving into its nostalgic bag of tricks with a slew of new features that seem aimed at stirring up a bit of the past for today’s social media aficionados. Among these, the company is making a play for the hearts of those who fondly remember Bitstrips, the once viral comic-strip creator that saw […]
Facebook’s Zuckerberg Reveals Biden Administration Pressured Facebook on COVID-19 Content
Meta CEO Mark Zuckerberg has recently spoken out against what he describes as attempts by senior Biden administration officials to influence Facebook’s content moderation practices, particularly concerning COVID-19. In a candid letter to Rep. Jim Jordan, the Republican chair of the House Judiciary Committee, Zuckerberg claimed that the administration pushed Facebook to remove “certain COVID-19 […]
OuterBox Expands Reach in B2B Sector with Strategic Acquisition of TopSpot
WILsquare Capital, a private equity firm based in St. Louis, announced the completion of a significant acquisition by its portfolio company, OuterBox, LLC. OuterBox has acquired TopSpot, a distinguished performance marketing agency known for its expertise in the B2B and industrial sectors. The financial terms of the deal were not disclosed. Jeff Allen, CEO of […]
First Page Australia Joins Forces with Klaviyo to Enhance Email Marketing Services
First Page Australia, a prominent figure in digital marketing innovation, has entered into a strategic partnership with Klaviyo, a leading email marketing platform. This collaboration represents a pivotal development in First Page Australia’s efforts to assist companies in embracing digital transformation and enhancing their marketing strategies. This new venture integrates Klaviyo’s sophisticated technology, offering businesses […]
California Senate Passes Bill Requiring Permission of AI Replicas of Deceased Performers
The California State Senate recently passed a significant piece of legislation, AB 1836, which mandates obtaining consent before using the likenesses of deceased performers for AI-generated digital replicas. This move, championed by SAG-AFTRA, aims to protect the rights and legacies of performers posthumously. The bill now awaits Governor Gavin Newsom’s signature. This legislative action closely […]
Google’s AI Overviews Reshape Publisher Visibility in Search Results
Google’s AI Overviews feature, rolled out in May and now re-introduced after a brief setback, is reshaping the landscape of search engine results for publishers in the US and UK. Research from consultancy Authoritas, analyzing 6,599 keywords across a broad spectrum of categories, indicates that AI Overviews are now appearing in 17% of queries. This […]
VerSe Innovations Acquires Valueleaf Group in Strategic Move to Expand Digital Ad Presence
VerSe Innovations, a prominent media technology unicorn based in India, has recently broadened its scope in the digital marketing sector with the acquisition of Valueleaf Group, a major player in the Indian digital advertising landscape. This strategic move places VerSe in direct competition with global giants such as Google and InMobi. Valueleaf Group, which claims […]
SearchCon 2024 to Convene Top Digital Marketing Experts in Boulder This September
SearchCon 2024, an anticipated conference focusing on digital marketing and SEO, is set to take place on September 12-13, 2024, at the Renaissance Boulder Flatiron Hotel. Organized by Hyper Dog Media, this event aims to delve into the evolving dynamics of the digital marketing industry, offering deep insights particularly beneficial for small business owners and […]
The News Guy to Highlight Storytelling in Press Releases at Legiit Live 2024
Randy Rohde, recognized as The News Guy in public relations circles, will share his insights on storytelling-driven press release strategies at Legiit Live from September 13-15, 2024. His presentation, titled “Maximizing Digital Impact: The Power of Story in Your Marketing Strategy,” aims to highlight the significant benefits of storytelling in enhancing press release efficacy, particularly […]