Zeta Global, a leader in AI-powered marketing solutions, has been designated a leader in The Forrester Wave™: Email Marketing Service Providers for Q3 2024. The recognition highlights the company’s Zeta Marketing Platform (ZMP), which scored highest in the Current Offering category. The ZMP integrates identity, intelligence, and activation to enhance consumer experiences and improve brand results, aligning well with the needs of small businesses and solopreneurs looking to scale efficiently.
As marketing technologies evolve, Zeta’s platform represents a shift from traditional workflow-based solutions to more sophisticated, AI-driven approaches. This transition is crucial for small enterprises seeking to maximize efficiency and effectiveness in their marketing strategies. The Forrester report notes, “Zeta’s products and services focus on enabling marketers to know and do more,” emphasizing the potential for reduced ownership costs and accelerated business growth.
The core of ZMP’s strategy is its AI capabilities, which address complex marketing challenges and shape future marketing outcomes. Forrester’s insights reveal that “Zeta’s detailed product roadmap [includes] building generative AI tools that improve workflow, message composition, and digital asset management,” showcasing the platform’s commitment to advancing marketing intelligence.
David A. Steinberg, Zeta Global Co-Founder, Chairman, and CEO, remarked, “We are honored to be recognized as a Leader in the Forrester report. Seven years ago we made a bet that the combination of proprietary data and AI would transform marketing.” He believes that marketing is pivotal in the ongoing AI revolution, which is particularly relevant for small businesses aiming to deepen consumer connections and enhance ROI.
The ZMP excelled in 13 of 22 criteria assessed by Forrester, including Personalization, Preference Management, Deliverability, Privacy, and Legacy Technology Integration. Such features are vital for small businesses that need to tailor their approaches to diverse customer bases without extensive resources.
Christian Monberg, Chief Technology Officer and Head of Product at Zeta, stated, “Modern marketers understand that evolving consumer interactions demand new technologies and tools to enhance personalized experiences.” This recognition by Forrester validates Zeta’s efforts to support businesses through transitions to more dynamic, personalized marketing tactics.
Additional report highlights include:
- “Zeta Global stands out with a solution that suits the most type of marketers.”
- “Zeta’s current offering leads our study because it can personalize send-time, delivery frequency, channel, as well as content, product, offer and subject line.”
- “Zeta’s detailed product roadmap links planned developments to its vision to make sophisticated marketing simple.”
- “Reference customers say to expect a partnership, not just a software company [with Zeta].”
For more details, the full Forrester Wave™ report is available for those interested in deeper insights into Zeta’s capabilities.
Founded in 2007 by Steinberg and John Sculley, Zeta Global continues to serve enterprises across various sectors from its New York City headquarters, assisting them in crafting more personalized consumer interactions at scale.
