FastSpring is enhancing its B2B solutions on its platform, introducing several integrations and features designed to streamline operations for small business owners and solopreneurs. These enhancements include Hubspot Integration, Proforma Invoices, Subscription Co-Terming, Invoice API, and advanced Optimization for Discounts and Coupons.
Hubspot Integration: This feature integrates FastSpring’s payment and subscription services with Hubspot’s CRM capabilities. It allows for automated data transfer between the systems, facilitating email marketing automation and enhancing operational efficiency for sales, support, and billing teams. According to FastSpring, the integration aims to “Manage Sales Where Your Team Already Works,” enabling sales teams to generate quotes directly from Hubspot deals, thus potentially shortening the sales cycle.
The Proforma Invoice API is another significant addition, automating the creation of proforma invoices that reflect customized pricing structures. This feature is intended to improve transparency in customer communication and hasten renewal cycles by providing detailed invoices that assist decision-making.
In terms of subscription management, Subscription Co-Terming helps unify renewal dates or consolidate currencies and payment methods, aiming to simplify customer subscription experiences and increase flexibility for plan adjustments.
For those utilizing discounts and coupons in their sales strategies, FastSpring has optimized its management capabilities. The new enhancements automate complex discount rules, ensuring clarity and consistency for customers regarding available savings.
Furthermore, upcoming enhancements to the Invoice API promise to further automate the invoicing process, reducing manual data entry and the potential for errors. This update is expected to integrate seamlessly with other systems like Salesforce, enhancing overall operational efficiency.
With these updates, FastSpring underscores its commitment to supporting the growth of B2B SaaS businesses, particularly catering to the needs of small business owners and solopreneurs. The company highlights its capability to handle global sales tax and compliance issues, and accept a broad range of payment methods, which is critical for businesses aiming to expand internationally without the operational overhead.
