Phonexa, a leader in performance marketing software, has entered into a strategic partnership with SMTP, a well-known email service provider. This collaboration is set to enhance Phonexa’s E-Delivery platform, broadening the email deployment and delivery capabilities available to clients, particularly beneficial for small business owners and solopreneurs aiming to improve engagement and conversion rates.
Under this partnership, SMTP‘s high-performance email delivery solutions will integrate with Phonexa’s marketing automation platform. This integration is designed to boost email campaign efficiency and reliability, which is crucial for businesses that handle large volumes of email communication.
E-Delivery, a key component of the Phonexa suite, already offers advanced automation, seamless integration, and enhanced deliverability. It supports the deployment of marketing emails across multiple email service providers (ESPs), enabling businesses to optimize their strategies based on their specific needs. The addition of SMTP as a preferred provider will likely enhance this flexibility, allowing users to choose the best ESPs for their unique requirements.
“At Phonexa, our goal is to provide our clients with the most effective and versatile marketing automation solutions, allowing businesses to deploy emails with greater efficiency and reliability,” stated Jeffrey Schaffer, COO of Phonexa. “Partnering with SMTP aligns perfectly with our commitment to delivering top-tier email marketing services to help inbox email. Our clients can now benefit from the trusted services of SMTP alongside our other integrated email service providers, ensuring their email campaigns reach their intended audiences with precision and impact.”
Alaa Gedeon, Senior Vice President of Revenue for SMTP, echoed this sentiment. “SMTP is excited about this integrated partnership with Phonexa,” he said. “Phonexa’s commitment to quality very closely matches ours, making this partnership a natural fit. We’ve made investments in our technology for the sole purpose of supporting the scalability and deliverability needs of performance marketers, and we look forward to serving Phonexa customers who choose SMTP for their email sending. While Phonexa customers will need to independently subscribe to the SMTP.com service, we’re ready with customized solutions, attractive pricing, and a white glove customer experience.”
This strategic alliance is expected to offer several benefits:
- Enhanced Deliverability: SMTP’s reputation for high deliverability rates will help ensure emails reach their intended recipients.
- Scalability: The robust infrastructure of SMTP will support the scaling of email marketing efforts, crucial for growing businesses.
- Reliability: SMTP’s proven track record promises consistent delivery of campaign materials.
- Flexibility: The ability to choose from multiple ESPs will cater to diverse business needs, enhancing the overall efficiency of email marketing strategies.
The announcement was made at the MailCon conference in New York on July 28, an event notable as the largest gathering of email marketing professionals, and managed by Phonexa itself. This partnership marks a significant step forward in providing small businesses and solopreneurs with the tools necessary to execute effective email marketing campaigns.
