WILsquare Capital, a private equity firm based in St. Louis, announced the completion of a significant acquisition by its portfolio company, OuterBox, LLC. OuterBox has acquired TopSpot, a distinguished performance marketing agency known for its expertise in the B2B and industrial sectors. The financial terms of the deal were not disclosed.
Jeff Allen, CEO of OuterBox, expressed his enthusiasm about the acquisition: “We are thrilled to welcome TopSpot into the OuterBox family. This partnership is a significant milestone in our growth strategy, allowing us to greatly extend our industry reach, particularly in the B2B sector. TopSpot’s demonstrated capabilities and client-focused approach align perfectly with our mission to deliver growth for every client.”
Andrew Scharf, Director at WILsquare Capital, highlighted the strategic importance of this move: “We are excited to support OuterBox in this transformative acquisition. Bringing together OuterBox and TopSpot creates one of the leading, independent performance marketing agencies in the US. With a team of more than 240 professionals, the opportunity to leverage our complementary strengths positions the OuterBox platform for significant and accelerated future growth.”
TopSpot, founded in 2003 and based in Houston, Texas, is renowned for its comprehensive offerings in search engine optimization, paid search, website development, and analytics. The company has a solid track record of leveraging technology to harness first-party data, thereby crafting tailored solutions that enhance campaign performance. This client-centric approach has earned TopSpot numerous accolades and a loyal client base over its two decades of operation.
David Underwood, President and Co-Founder of TopSpot, shared his views on the merger: “At TopSpot, we’ve always strived to deliver exceptional results for our clients through innovative solutions and a people-first mindset. While the strategic fit with OuterBox is undeniable, the decision to join forces with OuterBox and WILsquare was equally driven by the strong cultural alignment between our teams. We are confident that together, we can achieve even greater things.”
For small business owners and solopreneurs, this acquisition underlines the importance of integrating advanced digital marketing strategies to stay competitive. TopSpot’s acquisition is WILsquare Capital’s third major move within its digital marketing platform, following the acquisitions of OuterBox in June 2022 and Trinity Insight in February 2023.
About WILsquare Capital
WILsquare Capital is a St. Louis-based private equity firm that focuses on acquiring and nurturing lower-middle market businesses in the Midwest and Southern United States. The firm has a keen interest in business services, niche manufacturing, distribution, and technology companies, aiming to foster growth through strategic support and resources.
