In response to a recent survey revealing that 73% of entrepreneurs are uncertain about the effectiveness of their current marketing strategies, GoDaddy has introduced a new product called Digital Marketing. This all-encompassing tool is designed to assist small business owners in overcoming common obstacles such as time constraints, budget limitations, and a lack of specialized skills.
Digital Marketing aims to streamline online marketing efforts by providing integrated tools for SEO, social media, and email marketing. One of its standout features is a unified inbox that simplifies customer communications, irrespective of the hosting location of the website.
With nearly half of small business owners already employing generative AI (GenAI) in their marketing strategies, GoDaddy’s new solution offers an opportunity to create AI-driven, industry-specific content in real-time. By leveraging the capabilities of GoDaddy Studio and GoDaddy Airo™, entrepreneurs can now access enhanced email marketing tools and produce AI-generated images and videos.
Social media presence is crucial for customer engagement, and GoDaddy’s platform facilitates the creation and scheduling of content across popular platforms such as Facebook, Instagram, Yelp, and Google. Additionally, the platform offers an upgrade to include Digital Ads from Yelp, an Airo assistant, and a Marketing Calendar. This calendar highlights key dates and events, providing tailored social post suggestions to ensure content remains timely and relevant.
We know that digital marketing translates to business success, especially when coupled with generative AI technology,” said Vinod Suresh, vice president of USI products for GoDaddy. This statement underscores the potential impact of integrating advanced tools into marketing strategies.
Entrepreneurs can choose from three tailored plans based on their business needs:
- Essentials: Covers basic marketing needs including social media posting and business listing management.
- Deluxe: Includes all features of Essentials, with additional capabilities like digital advertising, unified message management, and insights into marketing effectiveness.
- Ultimate: Offers comprehensive access to AI-driven tools, large-scale email campaigns, and extensive customer contact management.
This new suite of tools is part of GoDaddy’s broader mission to support entrepreneurs globally in scaling their businesses effectively. To learn more about GoDaddy’s efforts and their impact on small business growth, visit www.GoDaddy.com.
