Optimizely, the esteemed digital experience platform (DXP) provider, has recently been honored as the “Best Content Management Platform” at the 7th annual MarTech Breakthrough Awards, a prestigious recognition by MarTech Breakthrough, an authoritative market intelligence organization that evaluates the foremost entities in marketing, sales, and advertising technology globally.
The award highlighted Optimizely’s Content Marketing Platform (CMP) for its standout innovation, functionality, and impact on the marketing process. Designed to handle the multifaceted demands of modern marketing, the platform has maintained its position as a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms for seven consecutive years. It equips marketing teams to effectively plan, produce, publish, and oversee campaigns, bolstering efficiency through AI-driven tools and integrated workflows.
“Marketers have a lot on their plate these days when it comes to delivering memorable customer experiences,” said Shafqat Islam, President at Optimizely. “At Optimizely, we’re all about making the marketing grind easier and receiving this recognition shows that we’re hitting the mark. Our CMP is all about connecting the dots and making sure everything in the marketing lifecycle flows together smoothly. And, with our CMP’s AI integrations and smart workflows, we’re giving our customers the edge they need to stand out in the digital crowd.”
Optimizely’s CMP serves as a crucial link within Optimizely One, the company’s premier DXP, which will be showcased at the upcoming Opticon event series. This global gathering will debut in Stockholm on September 10, followed by sessions in London and San Antonio, featuring keynotes and masterclasses from industry leaders. For those unable to attend in person, a digital version will commence on October 24. This setup underscores the platform’s adaptability, making it a potential game-changer for small business owners and solopreneurs looking to streamline their marketing efforts.
The MarTech Breakthrough Awards aim to celebrate achievements across various sectors including marketing automation and customer experience, reinforcing Optimizely’s pivotal role in advancing marketing technology. For further insights into Optimizely’s award-winning capabilities, one can visit their website.
About Optimizely: Committed to enhancing the efficacy of marketing teams, Optimizely introduces Optimizely One, touted as the first operating system designed for marketing professionals. This platform integrates solutions in content management, marketing, commerce, and personalization into a unified workflow, facilitated by AI. Optimizely supports renowned brands like H&M and Toyota, helping them to craft content swiftly, conduct experiments with assurance, and deliver superior experiences. More information can be found at optimizely.com.
